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Black Cat Whisky.
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Black Cat - Craven "A
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Don
Jose Carreras Ferrer, a Spanish nobleman moved to London In the early 1820's
and started trading in cigars with members of Victorian society,
including the 3rd Earl of Craven. In 1866 Carreras received a Royal Warrant
from the Price of Wales, HRH King of Spain and the Duke of
Saxe-Coburg-Gotha. In 1899 Carreras made their first cigarettes by
hand known as Craven Mixture. The House of Carreras became a London
landmark.
The Carreras
Company logo was a Black Cat.
The Black Cat cigarette was introduced in 1904. Craven "A" was launched in
1913 for pipe and 1914 as cigarettes. In the early 1920's the black cat were introduced on the packaging, with the the first machine made cork tipped
cigarettes being launched in 1921. Between the 1920's to 1950's Craven
"A"
became a leading brand in the UK, and export markets.
Construction started in
1926, on the factory that became known as Black Cat Factory.
Located in Mornington
Crescent, the factory opened in November 1928. The
discovery of Tutankhamen’s tomb in the 1920 and the temple of Bubastis (the cat-headed
goddess) inspired the unusual design. It
had two 7ft high bronze cats that guarded the main entrance, and ten black cats molded into facade and Egyptian style pillars.
Carreras
sold the factory to developers due to a fall in profits in1959. It
re-opened in 1963 as the Greater London House, but with many of the
decorative features removed. It
was restored in1999, to its former Art Deco style at a cost of six million pounds
.
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